LinkedIn is home to over 850 million professionals, making it a great place for B2B companies to find potential clients and gather leads. However, the cost per click on LinkedIn ads can be quite high, which may limit how much you can use this tool.
Usually, when someone clicks on a LinkedIn ad, they are redirected to a landing page for more details. But with average bounce rates for B2B landing pages ranging from 25% to 55%—and potentially higher when a form is involved— you just paid for clicks that already lost.
To make things easier, many businesses use LinkedIn's Lead-Gen-Forms. These forms help by filling in details automatically, which seems helpful at first. However, this creates a new issue. Even though filling out the form is easy, it doesn't lead anywhere immediately. Your potential clients clicked on a button to get in touch with you right away, but instead, they end up just giving their details and having to wait. This often results in wasting time and money trying to follow up with leads who will probably never answer you emails.
LinkedIn’s Lead-Gen Forms often lead to a dead end for leads wanting to engage further.
Integrating Knock Buttons with LinkedIn Ads
Knock provides a smoother way to connect. By adding the Knock engagement link to your ad CTA, potential customers can jump into a private chat on Slack and message your sales team directly—even without a Slack account. This lets you engage with them the moment they show interest, allowing to qualify them over chat and provide tailored information. This not only saves time but also helps in building lasting relationships with ideal customers.
A smoother way to connect by using Knock.
Adding the Knock engagement link lets you engage with potential customers the moment they show interest, allowing to qualify them over chat and provide tailored information.
Knock Lead Gen Analytics
When reviewing LinkedIn clicks analytics, you typically receive aggregated data such as source countries, devices, and sometimes accounts. However, this data doesn't offer session-specific insights, making it difficult to integrate with your website journey. You also don’t get details about bot clicks, which can sometimes be very high.
With Knock, you get full visibility on every click. You can identify your Ideal buyers interactions, see who engages and who drops at each step of the funnel, and track who chats with your sales team or books a demo. This end-to-end funnel visibility allows you to evaluate the impact of each ad more effectively and be cost-efficient in generating leads. Ultimately, the ROI from using LinkedIn Ads increases dramatically when you use Knock.
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