The "Book a Demo" page is key for connecting with your ICP, but right now, it's more about missed chances and lost revenue. Here’s the problem: only 0.91% of website visitors get to this page. Then, roughly 70% who do, bounce. We spend a lot of money and effort to bring them there, only to watch them disappear. What’s more, up to 40% of those who do schedule a demo don’t show up. These no-shows waste your sales team's time and are a lost opportunity for making sales.

Insights about Demo Page

🏆 78% of customers buy from the company that responds to them first.

🤷‍♂️ Nearly one-third (31.8%) of sales reps reported that more than a third of their initial meetings are with leads that turn out to be unqualified.

⬇️ Only 0.91% of website visitors get to this page. Then, roughly 70% who do, bounce.

❌  Up to 40% of those who do sign up for a demo don’t show up.

Pitching demos to unqualified leads wastes a lot of time and money and makes the sales team very frustrated.

The quality of leads is another big issue. Over a third of initial meetings involve leads that ultimately prove to be unqualified. Pitching demos to unqualified leads not only incurs substantial costs for the organization but also leads to significant frustration for the sales team.

Integrating Knock Buttons with You Demo Page

Knock provides a smoother way to connect. By clicking the Knock button, potential customers can jump into a private chat on Slack and message your sales team directly—even without a Slack account. This lets you engage with them the moment they show interest, allowing to qualify them over chat rather than a meeting. This saves your sales team time and ensures only the right leads book a demo.

[https://start-chat.com/slack/knock/r9iJjb|Get my magic link]

Discovery meetings should be done over chat!

Instead of making people fill out a form and wait for a meeting, let them chat with a sales rep right away. This direct interaction enables sales reps to qualify leads in real time and get the information needed to be fully prepared for the demo.

A smoother way to connect by clicking the Knock button.

Direct interaction enables sales reps to qualify leads in real time and get the information needed to be fully prepared for the demo.

Before the meeting:

Lowering no-show rates becomes easier. You can send reminders through Slack and keep the conversation going. Sales managers can review the chat history to better understand what the lead needs and prepare more effectively for the demo.

After the meeting:

Often, leads go silent post-demo (about 25%). You don’t want to lose them at this stage, and chasing them through emails often fails. Keep the engagement alive on Slack, where response rates are higher. Send the demo recording and other materials right after the meeting and continue chatting through the Slack channel.

About Knock Knock understands today’s buyer preferences. They demand a seamless, hassle-free experience and wish to decide when and how to engage. Our solution allows you to place 'engagement buttons' on any platform, opening a private, secure chat channel directly in Slack. This chat is asynchronous, meaning responses don't have to be immediate, which is convenient for everyone. Setting this up is incredibly easy—it takes just ten seconds and doesn't require any coding.

[https://start-chat.com/slack/knock/V1DDva|Explore Knock]