Top B2B SaaS companies are transforming their primary Call-to-Action from "Book a Demo" to "Contact Us" on their navigation bars, and for good reason.
Involving a personal connection earlier in the sales cycle can increase the chances of converting leads into customers by 55%.
Why "Contact Us" Works Better?
Only about 2% of B2B website visitors book a demo. "Contact Us" invites leads to ask questions or get personalized info about solutions, catering to visitors not yet ready for a demo.
Involving a personal connection earlier in the sales cycle can increase the chances of converting leads into customers by 55%. This approach prioritizes visitors' needs, allowing them to engage at their own pace, improving their overall experience.
In 91% of cases, a "Book a Demo" request leads to a discovery call first. "Contact Us" facilitates these initial conversations more naturally, helping sales teams understand and qualify leads before moving to a demo.
Benefits of Placing a CTA on the Navigation Bar
- Easy to Find: The more visible the option, the higher the chances users will click. Consistent placement throughout the website boosts clicks.
- Higher Conversion Rates: A clear, relevant CTA in the navigation bar makes it easy for users to take action, increasing conversion rates.
- Always Accessible: Your ideal buyers may want to connect from any page. A navigation bar CTA lets them reach out anytime.
- Valuable Insights: Track which pages prompt ICP connections, optimizing your lead generation strategy based on user behavior.
Your ideal buyers may want to connect from any page. A navigation bar CTA lets them reach out anytime.
Integrate Knock Buttons with Your Navigation Bar
🤝 Easy Connection with Knock: The Knock Chat button lets potential customers start a private Slack chat with your sales team—no Slack account needed. This immediate engagement speeds up lead qualification and ensures you capture opportunities from website visitors.
🐆 Efficient Discovery Meetings: In 80% of cases, after a user books a meeting, sales reps send follow-up meetings to confirm the request and schedule a discovery call. The time between the lead asking to connect and completing the discovery call typically takes 2-4 weeks. With Knock, this process is streamlined.
🎯 Smooth Connections: By clicking the Knock button, your ideal buyers experience an easier, more efficient way to engage with your sales team.
The Knock Chat button lets potential customers start a private Slack chat with your sales team—no Slack account needed. This immediate engagement speeds up lead qualification and ensures you capture opportunities from website visitors.
[https://start-chat.com/slack/knock/XwNHRL| Chat with an Expert]
Knock Statistics
When placing the "Book a Demo" button near the "Chat with an Expert" button in the navigation bar:
- 87% More Qualified leads: The "Chat with an Expert" button generates 87% more qualified than the "Book a Demo" button.
- Shorten Sales Cycle: Time from click to complete discovery is reduced to 3.2 hours instead of 4.1 weeks.
- X5 higher rate of qualified demo’s: don’t waste sales time on non relevant leads
[https://start-chat.com/slack/knock/XwNHRL| Chat with an Expert]
2 Months Trial - Free
We see you as a partner and are committed to helping you achieve your desired outcomes and make a real impact on your buyer journey. The first two months are dedicated to:
What to Expect During the Trial?
- Find the Best Performing Touchpoints: Discover where and who from your ICP wants to engage. Knock will provide you with insights and ongoing reports on your leads' engagement preferences.
- Real-Time Alerts: Receive an alert every time a lead from your ICP writes you a message. You can decide how and if you want to engage with them and choose the best channel (Slack, email, etc.).
- Dedicated Support: We are here to support you, continuously learning what works best for your leads and your team.
[https://start-chat.com/slack/knock/XwNHRL| Start a Trial]