Traditional first-party intent tools mainly rely on page visits to determine lead intent. But visiting a pricing page doesn’t mean someone is ready to buy.
Knock goes beyond outdated tracking. It maps engagement across all your marketing assets — inside and outside your website—into clear intent signals. Whether a lead clicks a button on AWS Marketplace, engages with a LinkedIn post, or explores your G2 profile, Knock captures their actions, reveals their identity, and assigns a real intent score.
Why Look for De-anonymization Alternatives?
- Basic first-party tools miss key signals –Standard intent tools track only website visits, ignoring critical off-site engagement from LinkedIn, G2, AWS Marketplace, and other platforms.
- Page visits ≠ real intent – When intent tools rely only on website behavior, they flood your CRM with low-quality leads making SDRs waste time chasing irrelevant prospects.
- Company-level data isn’t enough – Many tools don’t reveal actual contacts, forcing sales teams to spend precious resources of time & budget for the right person - delaying outreach and slowing the sales cycle.
- No real-time engagement – Most tools trigger email follow-ups after detecting intent, while Knock lets leads instantly message sales—reducing friction and increasing conversions.
- Built into Knock’s platform at no extrac cost– Knock includes intent tracking and de-anonymization—no need to pay for an additional intent tool.
Criteria | Basic First-Party Intent Tools | Knock |
How Intent is Tracked | Tracks only website page visits, missing engagement on external platforms. | Maps every interaction across all marketing assets, including LinkedIn, AWS, G2, YouTube, and beyond. |
Lead Identification | Identifies only the company—not the actual person. | Reveals verified contacts, so SDRs reach decision-makers instantly. |
Intent Signal Accuracy | Based on basic page visit tracking, failing to capture real buying intent. | Uses click-based first-party signals, mapping true engagement to identify actual purchase intent. |
Intent Scoring & Filtering | Scores leads only on page visits, leading to false positives. | Assigns an accurate intent score based on all first-party actions, helping sales teams prioritize high-value leads. |
Sales Actionability | SDRs must manually identify and contact leads. | Lets leads engage sales in real-time, enabling instant conversations instead of delayed outreach. |
Integration with Sales Tools | Adds all visitors to the CRM, cluttering pipelines with unqualified leads. | Adds only high-intent ICP leads, enriching contacts with Knock’s intent scores and engagement signals to help sales teams prioritize |
Cost-Effectiveness | Requires a separate intent tool, adding costs. | Fully included in Knock’s platform—no extra cost. |