Knock vs. Intent Tools

Traditional first-party intent tools mainly rely on page visits to determine lead intent. But visiting a pricing page doesn’t mean someone is ready to buy.

Knock goes beyond outdated tracking. It maps engagement across all your marketing assets — inside and outside your website—into clear intent signals. Whether a lead clicks a button on AWS Marketplace, engages with a LinkedIn post, or explores your G2 profile, Knock captures their actions, reveals their identity, and assigns a real intent score.

Why Look for De-anonymization Alternatives?

  • Basic first-party tools miss key signals –Standard intent tools track only website visits, ignoring critical off-site engagement from LinkedIn, G2, AWS Marketplace, and other platforms.
  • Page visits ≠ real intent – When intent tools rely only on website behavior, they flood your CRM with low-quality leads making SDRs waste time chasing irrelevant prospects.
  • Company-level data isn’t enough – Many tools don’t reveal actual contacts, forcing sales teams to spend precious resources of time & budget for the right person - delaying outreach and slowing the sales cycle.
  • No real-time engagement – Most tools trigger email follow-ups after detecting intent, while Knock lets leads instantly message sales—reducing friction and increasing conversions.
  • Built into Knock’s platform at no extrac cost– Knock includes intent tracking and de-anonymization—no need to pay for an additional intent tool.
Criteria
Basic First-Party Intent Tools
Knock
How Intent is Tracked
Tracks only website page visits, missing engagement on external platforms.
Maps every interaction across all marketing assets, including LinkedIn, AWS, G2, YouTube, and beyond.
Lead Identification
Identifies only the company—not the actual person.
Reveals verified contacts, so SDRs reach decision-makers instantly.
Intent Signal Accuracy
Based on basic page visit tracking, failing to capture real buying intent.
Uses click-based first-party signals, mapping true engagement to identify actual purchase intent.
Intent Scoring & Filtering
Scores leads only on page visits, leading to false positives.
Assigns an accurate intent score based on all first-party actions, helping sales teams prioritize high-value leads.
Sales Actionability
SDRs must manually identify and contact leads.
Lets leads engage sales in real-time, enabling instant conversations instead of delayed outreach.
Integration with Sales Tools
Adds all visitors to the CRM, cluttering pipelines with unqualified leads.
Adds only high-intent ICP leads, enriching contacts with Knock’s intent scores and engagement signals to help sales teams prioritize
Cost-Effectiveness
Requires a separate intent tool, adding costs.
Fully included in Knock’s platform—no extra cost.