G2 is a key channel for getting more leads with high intent to purchase. Did you know that more than 80% of people buying business software look at reviews first? If they land on your G2 reviews page, it's a strong indicator of their interest in your solution. However, if you don’t catch these leads quickly, they might go to your competitors. G2 shows them other similar products too, so you need to make it super easy for them to reach out to you. Any friction could push them towards your competitor.
Investing in G2 isn't trivial, often exceeding $40,000 annually. To make the most of this channel, you should make connecting with you as easy as possible. The common way to use G2 involves adding their standard buttons, which lead to a long form that your leads must fill out. However, today's buyers have no patience. They want immediate results. If they have a question and have to fill out a form and wait for an email response, you might lose them forever. Think about all the high-intent leads you're missing due to this cumbersome process.
Integrating Knock Buttons with G2 ✨
Instead of making people fill out a long form, Knock provides an option for immediate connection. When clicking on the Knock button, leads get immediately to a private channel on Slack where they can send a message directly to your sales team. They don’t even need a Slack account to do this. This way, you can talk to them right when they’re most interested and ready to ask questions. And the best part? It takes less than 10 seconds to add this button to G2 😃.
[https://google.com|get my magic link]
Watch this video to see how it works!
